Leland Dieno started his career working on Digital Strategy for one of the largest grocery retailers in Canada, strategically building digital shopper marketing programs, leading campaign activations with data-driven business decisions. Before that he was the kid in high school building websites and developing marketing plans for small businesses. From there he lead the Digital Marketing Team at Kwantlen Polytechnic University. While there he lead workshops for marketing and business students, lead web development projects and built a digital marketing team that was data focused with KPU’s executive leadership team. Now Leland is the Director of Digital Strategy at the Westlund Group, a collective of companies focused on increasing their client’s sales and building long-lasting business relationships.
Dieno Digital is Leland’s startup and consulting firm that works in parallel with his current leadership role. He supports small and large organizations leading workshops, master classes, providing consulting to marketing & communications teams and helps companies execute digital strategy.