PR and Distribution
The difference between a media release and a press release
On the other hand, a media release is broader than a press release as it includes more than just news-related information. It can be used to distribute reports on research findings, interviews with experts or industry leaders, opinion pieces on issues affecting a particular community or industry sector among others. The main goal of media releases is to establish an ongoing relationship between an organization and its stakeholders by providing them with relevant information on various topics.
While both media releases and press releases serve important roles in public relations strategy execution, their specific content emphasizes different goals for companies’ communications objectives. Companies should tailor their messaging appropriately depending on what type of announcement they want to make-public-facing news (press) versus informational content for stakeholders (media).
The Importance of Distributing a Press Release
Our Press Release and Media Release Services
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