The easy way to install Facebook Pixel on WordPress with a free plugin that lets you easily create custom audiences and manage conversion goals. No matter which method you choose, we’ll give you a beginner-friendly tutorial!
If you’re running any type of Facebook ads, using Facebook Pixel is essential to help you optimize your ad campaigns.
If you’re planning to use custom audiences and conversion goals, I recommend that you use the plugin method. But if you just want to use Facebook Pixel to create Lookalike audiences and other more basic features, the manual code implementation is the simplest solution for your needs.
The plugin:
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