How Small Businesses Can Save Money with Free Google Tools In 2018

by | Jul 23, 2018 | 0 comments

How Small Businesses Can Save Money with Free Google Tools In 2018

by | Jul 23, 2018 | Dieno Digital, Digital Strategy Blog | 0 comments

If you operate a small to medium business and have some sort of office set up with a computer and software I guarantee you that you can save drastic amounts of money by utilizing some of Google’s Free Tools for Businesses.  I’m going to provide details on each one below, and how you can start saving money today by switching to taking advantage of what Google has to offer (note, there is no affiliate marketing here, I am not linking you to anything that’s paid for getting anything in return for this post – I just truly believe that Google has inventively turned themselves into a free powerhouse of resources for businesses. I would even recommend enterprise level corporations look into these tools if they aren’t already.

1. Sign up for a free GOOGLE Account!
If you have company e-mail addresses, make sure your employees sign up for a free GOOGLE account with them.
Not everyone knows this! But if you have e-mail addresses set up like [email protected], you can use those e-mail addresses as Google ID’s for access to any of their platforms resources. This even includes things like Analytics and Webmaster Tools. The most logical reason to doing this is so that if you have turn over, you will still be able to access the data because you have control of the e-mail addresses at the domain\hosting level.

2. Use Google Drive to share not-insanely-private documents and files.
Google Drive is completely free, and provides you with a few gigs of cloud storage. Every google account can sign up for one, and then share content within their google drive folder with each other. The benefit to this is that if you ever need to share content with an external resource, you can now easily do so, and you can access your files anywhere that has an internet connection, on any computer!

3. Google Docs isn’t quite Microsoft Office, but it’s pretty darn close!
Google Docs is a full suite now including Sheets (Excel), Docs (Word) and Slides (powerpoint). This makes sharing documents incredibly easy, but also stops you from having to save your files on your local hard drive or a network drive at your office.

4. Google Adwords
Ok, you may not want to pay for google search advertisements, but did you know that they have a completely free Keyword research tool within the platform? You can literally look up any keyword and see how many people are searching for it in your geographical markets, and how much your competitors are paying for them when it comes to advertisements. If you are working on any type of initiative or campaign, there is no reason not to include keyword research in your creative brief.

5. Google Trends
Google Trends is a historic look at search terms, you can literally look up your business and how many times it was searched over time. This is another great tool for your marketing efforts or if you are doing competitive analysis.

6. Google MyBusiness
You can easily add your business to google maps for free. I will write more about this later when it comes to Local Search Optimization, but this is critical for any business.

 

0 Comments

Submit a Comment

What Our Clients Are Saying

Divorce For Men Publishing

Leland always executes effective social media campaigns that prove to have a return on investment.

C, Divorce For Men Publishing

Dieno Digital Marketing Services
5
2018-04-27T01:11:58+00:00

C, Divorce For Men Publishing

Leland always executes effective social media campaigns that prove to have a return on investment.

Travco RV

Leland lets me focus on running my business while he takes care of the digital marketing for us. He really...

Rod, Travco-Rv.com

Dieno Digital Marketing Services
5
2018-04-27T20:16:51+00:00

Rod, Travco-Rv.com

Leland lets me focus on running my business while he takes care of the digital marketing for us. He really takes care of our companies marketing with his expertise and has a lot of great ideas. We are very fortunate to  have him helping us with fresh new ideas.

British Columbia Coalition Of Motorcyclists

We've been working with Dieno Digital, for the past year and a half now and couldn't be happier with all...

Tara, British Columbia Coalition Of Motorcyclists

Dieno Digital Marketing Services
5
2018-04-27T22:05:28+00:00

Tara, British Columbia Coalition Of Motorcyclists

We've been working with Dieno Digital, for the past year and a half now and couldn't be happier with all the updates  to our website. Leland is always very responsive and able to answer all of questions or fix any issues in no time at all. We look forward to continuing to expanding and broadening our website with Dieno Digital.

Amplifylife.ca

Been working with Leland on a project for a Not-For-Profit organization and it is a pleasure to be able to...

Rob - Amplylife.ca

Dieno Digital Marketing Services
5
2018-05-03T19:49:40+00:00

Rob - Amplylife.ca

Been working with Leland on a project for a Not-For-Profit organization and it is a pleasure to be able to bring a high level of creativity, energy, expertise and professionalism to the project for their digital marketing needs. We are so excited for the chance to work more with Leland and Dieno Digital.
5
4
Dieno Digital Marketing Services