There are a lot of expensive tools out there that get pitched to businesses from agencies or from the platform vendors themselves. They tell you they can help you automate things like “optimized post scheduling” and “extending your reach” but the truth is a lot of this data is out there, and available to you at no cost. Facebook (the company) wants you to do more and do better with your business on their platform, so naturally they make the information available. The issue businesses have is that they simply don’t have the time to manually come up with content scheduled based on the data available to them in the Facebook platform.
My recommendation is that no matter if you are B2B or B2C you should be on social media. Your investment will vary depending on a variety of things like the nature of your business and possible ROI.
I have a few rules that you should follow if you are a business on Facebook.
- Make sure you are using Facebook’s Business Manager platform.
- Make sure you are scheduling content and not just posting randomly.
- Make sure you are posting content!
Even if you are sitting down for one hour a week and scheduling out the rest of the week’s posts it’s very easy to see in your Facebook Page’s data when the best time to post is. Facebook is intelligent enough to tell you when the people who like your page are online, and even when they are most likely to engage with your content during the day based on past\historical data.
It’s in the insights.
For example, on this page I manage below I have an average of 22,700 fans online a day and the peak time to post on Friday would be 6:00 PM when about 12,700 of them are online.
This is a simple way, where in about 20 minutes you could document your peak times to schedule your Facebook posts for.
It’s really that simple….