Digital Advertising Tutorials
Some of the best digital advertising tutorials online.
In this tutorial, I will explain the Google Ads Bidding Strategies for PPC and Display campaign as well as I will show how to use it according to campaign goal like Shopping, Sales, Leads and Brand Awareness.
Two type of Google Bid – Manual Bids and Automated Bids. #BiddingStrategy #GoogleAds #AdWords
Find the following bidding strategies in Google AdWords –
1. Target CPC
2. ROAS (Return on Ad Spend)
3. Manual CPC
4. Enhanced CPC
5. Maximize Click
6. Maximize Conversion
7. Target Impression Share
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Credit to original author (click on youtube video for more info).