Digital Advertising Tutorials
Some of the best digital advertising tutorials online.
In the second part of How to Measure Success in Google Ads, John shares how you can calculate Customer Acquisition Cost (CAC) manually, the other factors to consider when analyzing key growth metrics, and so much more.
If you haven’t watched Part 1 of How to Measure Success in Google Ads where John talks about understanding goals and why ROAS doesn’t matter when it comes to success, you can watch it here: https://youtu.be/gYLCwlZ3Rhk
0:00 Intro | How to Measure Success in Google Ads Part 2
0:51 How to Calculate Customer Acquisition Cost (CAC)
8:18 Do you want to work with the best Google Ads agency on the planet?
10:01 If CPA is greater than $0, we make money to acquire a customer, not taking into consideration COGS
11:14 Is there a possibility of returning customer rate taking a hit because the brand+remarketing (that went after returning customers, that in turn inflates the ROAS) was stopped, and the campaigns are now focused on new customers?
13:26 How accurate is the New Customer/Returning Customer/Unknown segment in Google Ads?
14:18 What is an ideal returning customer percentage?
15:16 Do we only want to focus on CAC or do we still want to use remarketing campaigns to increase AOV and LTV?
19:46 Does this also apply to “secondary brand” sellers? For example, a client selling APS Protein, but the loyalty is towards APS Protein, not the client.
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
Want to learn more about Google Ads Performance Max? Here’s the link to all our PMax guide videos:
🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw
🔎 Other Job Opportunities at Solutions 8 – Client Managers, Google Ads Specialists, and Strategists:
Apply here: https://sol8.com/apply/
💯The Ultimate Guide to Google Ads for Lead Generation:
🛒 Everything you need to know about Google Ads for eCommerce:
🧲 The only guide you’ll ever need for Google Ads for YouTube:
Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:
👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/?sub_confirmation=1
👉 Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/
Solutions 8 is a global authority in the Google Ads space and one of the world’s leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://bit.ly/sol8-home
🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam
⬇️️ You can find us here ⬇️️:
Credit to original author (click on youtube video for more info).