Digital Advertising Tutorials – 🧮 How to Calculate Customer Acquisition Cost (CAC) | How to Measure Success in Google Ads Part 2

by | Aug 14, 2022 | 0 comments

Digital Advertising Tutorials – 🧮 How to Calculate Customer Acquisition Cost (CAC) | How to Measure Success in Google Ads Part 2

by | Aug 14, 2022 | Digital Advertising | 0 comments

Digital Advertising Tutorials

Some of the best digital advertising tutorials online.



In the second part of How to Measure Success in Google Ads, John shares how you can calculate Customer Acquisition Cost (CAC) manually, the other factors to consider when analyzing key growth metrics, and so much more.

If you haven’t watched Part 1 of How to Measure Success in Google Ads where John talks about understanding goals and why ROAS doesn’t matter when it comes to success, you can watch it here: https://youtu.be/gYLCwlZ3Rhk

0:00 Intro | How to Measure Success in Google Ads Part 2
0:51 How to Calculate Customer Acquisition Cost (CAC)
8:18 Do you want to work with the best Google Ads agency on the planet?
10:01 If CPA is greater than $0, we make money to acquire a customer, not taking into consideration COGS
11:14 Is there a possibility of returning customer rate taking a hit because the brand+remarketing (that went after returning customers, that in turn inflates the ROAS) was stopped, and the campaigns are now focused on new customers?
13:26 How accurate is the New Customer/Returning Customer/Unknown segment in Google Ads?
14:18 What is an ideal returning customer percentage?
15:16 Do we only want to focus on CAC or do we still want to use remarketing campaigns to increase AOV and LTV?
19:46 Does this also apply to “secondary brand” sellers? For example, a client selling APS Protein, but the loyalty is towards APS Protein, not the client.

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

Want to learn more about Google Ads Performance Max? Here’s the link to all our PMax guide videos:

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

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💯The Ultimate Guide to Google Ads for Lead Generation:

Google Ads for Lead Generation: The Ultimate Guide


🛒 Everything you need to know about Google Ads for eCommerce:

Google Ads for eCommerce: The Ultimate Guide


🧲 The only guide you’ll ever need for Google Ads for YouTube:

Google Ads for YouTube: The Ultimate Guide

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