Digital Advertising Tutorials

Some of the best digital advertising tutorials online.

Conversion Lift enables you to run an experiment to measure how many conversions are caused by your ads that wouldn’t have happened without ads. In this tutorial you’ll learn about how Conversion Lift works, how to set up your experiment in Google Ads, and best practices for driving lift.

0:00 – Introduction
0:37 – Incrementality Experiments
2:21 – Conversion Lift
3:54 – Best Practices

source

Credit to original author (click on youtube video for more info).