Digital Advertising Tutorials
Some of the best digital advertising tutorials online.
In this part of the Google Ads full course, learn about concepts of Google Ads quality score. Everything is discussed in detail so the beginners can learn how to improve Google’s quality score.
Google ad rank is a combination of quality score and bidding. The basic formula is also explained with examples for making it easy for you.
Quality score in google ads depends on four basic factors:
Ad relevancy: It is the most important factor if you want google ads improve quality score. If the user search for some topic and the ad is not relevant, that is of no use.
Landing page transparency: you can set this as the services page, form page, home page of the website, product page, or anything where you want your users to go after clicking on the link. The landing page should also be relevant to the query as it is also a big factor in google ads quality score.
Ease of navigation: It is directly related to the quality of the landing page. The search engines will think of its user, and navigation is a very important factor for a quality score in google ads.
Increasing on-site time: The quality score increases with the time user spend on a site coming from google. The more time user spends on the site, the better the quality score.
Watch our complete google ads playlist to learn everything about google ads and add skills to your arsenal.
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