Digital Advertising Tutorials
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Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels perform on Amazon. It helps sellers to understand the impact of your cross-channel digital marketing activities.
While Amazon Advertising helps drive consideration for sellers’ brands and products across multiple touch points. There are a number of non-Amazon channels that also play key roles in the shopping journey. With Amazon Attribution measurement, sellers can gain visibility from these non-Amazon touch points to help customers discover and consider their products on Amazon. Using these advertising analytics and insights, sellers can optimize and plan their digital strategy.
Amazon Attribution is currently available for professional sellers enrolled in Amazon Brand Registry. Countries from the US, CA, MX, UK, DE, ES, FR, IT, and NL can access this through either the self-service console or tool providers integrated with the Amazon Ads API.
Sellers can set up the attribution URL by using the Amazon product link or brand page link for their desired channels. Just remember that each ad group will be able to run only one channel ad. After getting the attribution URL seller can use it to get traffic.
Here’s our video link to see how to set up the attribution URL: https://youtu.be/m-wQJGxiNkA
After getting this link sellers need to create a campaign from their Adwords account. The seller can select the objective sale and campaign type search. In the goal set up seller needs to put Website Visit & add that attribution URL. After that just input the campaign’s name, input bidding strategy, location & language. The seller has to input the keywords. After adding the keywords seller must fulfill the display path, headline, and description. This will help to understand the link easily & increase the CTR.
From google Adwords, the account seller will able to see all data except sales. To see the sale data seller needs to visit the amazon attribution dashboard.
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Produced by: Ecomclips
Video Editor: Mahmudul Hasan
Production Team: Mortuza Tasnim, Nizam Uddin & Sakibul Islam
Presenter: Saiful Islam
Content: Saiful Islam
Thumbnail Image: Kamrul Hasan
Camera: Nizam Uddin
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Credit to original author (click on youtube video for more info).