Digital Advertising Tutorials
Some of the best digital advertising tutorials online.
Learn how many types of google ads are there and complete details related to them.
Google ads are a handy tool in the digital era to increase the reach and presence on the internet. It has google ad types with examples of google ads.
There is a range of different ad types you can use as part of your Google Ads campaigns. In this Google Ads tutorial, we share these types of Google ads and how and when to use them.
00:14 What is Google Ads?
00:35 Which Google Ad Type is Right for you?
01:15 Types of Google Ads
01:52 Search Ads. Ad Type No. 1: Responsive Search Ads (RSAs)
02:18 Dynamic Search Ads (DSAs)
02:48 SKAG. Single keyword ad group
03:12 Display Ads with it’s Unit sizes
03:51 App Promotion Ads
04:02 Video Ads
04:15 Google Shopping Ads
04:50 Local Search Ads
05:36 Call-Only Ads
06:13 Local Service Ads
06:36 Conclusion & Ending
Google System Relies on Quality Score to Show Your Ads.
“Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.”
But more important then this is choosing the right type of Google Ads for your Business.
Google Display Ads is about promoting on Google Partner Sites. Gmail, Youtube and people using Google Search on their websites.
Here are google ad types with examples of google ads:
Search: Ads shown in this type are ads that appear with the search results on google or similar partner google sites.
Display: in this type, visually appealing ads are shown. Youtube ads and apps ads are the best examples of this. Partnered websites are using this the most to attract potential customers.
Shopping: Ads on eCommerce sites and ads related to shopping come under this category.
Video: Video ads are created to increase engagement, and youtube ads are the best example of this.
App: Ads on the applications across google search networks come under this category.
Smart: text or image ads that show on google search engine and google maps fall under this category.
All Google Ads types are explained with proper examples for a better understanding of the concept. You can also watch full playlists for detailed knowledge about digital marketing fields like SEO, google ads, Facebook ads, and many more.
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Credit to original author (click on youtube video for more info).