3 SEO Tips for Your Digital Marketing Strategy

by | Jun 20, 2022 | 0 comments

3 SEO Tips for Your Digital Marketing Strategy

by | Jun 20, 2022 | Uncategorized | 0 comments

With businesses growing at an incredible speed, it has become imperative to work on a strategy that will ensure a secure place in the digital space. One of the ways to do that is to make sure that your website ranks in the top spots of Google’s search results. 

This is where an effective SEO strategy comes into the picture. 

Do you know that more than 75% of users will not go beyond the first page of online search results if they do not find what they are looking for on the first page? 

Failing to be on the first page of Google might not have direct consequences for your business, but you will definitely miss out on additional revenue and leads. This makes it important to keep up with the latest trends. 

Be ready to adapt your digital marketing strategy. To help you achieve the best results, we bring you the three SEO tips for your digital marketing strategy.

Write for humans first, then for machines

No matter what tricks you use, it is very hard to outsmart Google. Google search is getting smarter each day by learning from human input. It gets aligned with our thinking. This means that there is no secret or magic formula for how to become smarter than Google. 

The best advice here is to write for humans, not for machines. 

When a writer creates content designed only for machines, it usually lacks any particular value, or, at worst, has no meaning or purpose at all. That kind of content is written with the aim of ranking for specific words, but it is actually worthless to the reader. 

This is why writing for humans should be on your priority list. Writing authoritative content that really dives deep into the specific topic and brings additional value to the reader is the best way to appeal to search engines as well. 

If your readers like what you have to say, the traffic to your website will increase, your content will drive more leads and increase the time spent on your website, which is a huge ranking factor. 

On the other hand, if your content is loaded with keywords, this will tell Google that your site isn’t offering much value to the reader. 

Another reason to start focusing on writing authoritative and valuable content is that the machine ranking system behind Google continues to make many mistakes. 

Improve your existing content and add subtopics 

One of the things you always need to keep in mind when creating an SEO strategy is that it is not enough to only create new content, and neglect the existing one. 

Because the competition is fierce, there are always good ways to improve the content you have already created to engage and expand your current audience. 

Adding backlinks and keywords to your content as well as making it more readable for larger audiences is one way to get started. 

Also, each keyword should branch into a plethora of others, which will further create some new and inspiring ideas for content. To get a clear picture of what keywords you should be focusing on, use tools like Yoast and SEMrush. 

Another thing you can do to improve readability is to apply a visual hierarchy to the content by using subheadings. 

Many readers don’t like wasting their time reading long chunks of text. This is where subheadings can help: they help segment the articles into sections so that readers can find the topic of their interest more easily. 

Plus, keep in mind you need to support your content with visuals not only to add to the content’s appeal but also to optimize them so they will be more easily recognized by Google. 

If you are not sure how to bring your existing content to a whole new level, reach out to this Los Angeles SEO agency to help you create an effective SEO strategy and guide you from start to finish. 

Format your content for featured snippets 

A featured snippet provides a direct answer to the user’s search query. In most cases, it appears in the form of a paragraph, table, bulleted or numbered list, or even a video. 

A featured snippet can help you get higher in the ranks, and here are a few reasons why featured snippets are an essential part of your SEO strategy:

Boosted rankings

A featured snippet can help you outrank your competitors and get to the top of the search engine results pages. 

By creating snippets, you will outrank your competitors much faster for specific keywords, as this means you don’t have to compete with them directly. 

Improved brand awareness 

A featured snippet is the first thing your visitors will see on a search engine results page once they start looking for your website. This will help you increase your brand awareness and get in front of as many existing and potential customers as possible. 

Optimized for voice searches

Featured snippets are also used for voice-controlled personal assistants, including Alexa, Siri, Google Assistant, and Cortana. 

Based on Backlinko studies, more than 40% of voice searches come from Google featured snippets.

Increased CRT 

By turning some of your pages into featured snippets, you may get a higher number of clicks than in regular search results. 

Up until recently, pages that were used as featured snippets were also displayed as regular search results in the top 10 ranking pages in the SERP. However, this changed once Google released the deduplication update

To wrap up

Whether you are a startup or an enterprise, creating an efficient SEO strategy and updating it with the latest techniques is essential if you want to get to the number one spot in Google’s organic search results. 

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