WooCommerce is one of the best eCommerce plugins for WordPress sites. But like your website, your storefront needs to be accessible to search engines and that means taking the time to optimize each page and product. Check out more The Journey content at
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Without optimizing your store, you risk missing out on sales at best and getting outranked by the competition at worst. SEO can be incredibly technical but that doesn’t mean it has to be difficult. WordPress and, by extension, WooCommerce try to make implementing modern SEO practices easy.
Here are 5 ways to help you get your stores optimized quickly so you can focus on helping clients and make more sales.
Always conduct keyword research first
The right keywords can make it easier for customers to find your site and increase the likelihood that search engines will direct them to the best products in your store.
And as you start looking for keywords, you’ll see what people are actually searching for, which businesses are ranking for specific terms and be better able to make informed decisions about your SEO strategy based on the results.
Optimize your product categories, titles, descriptions, and image alt text
While the search engine is on its crawl, it finds options with product categories, titles, descriptions and images that fit the search parameters. You can optimize all of these aspects of your WooCommerce store to make your pages and products more visible to search engines using the keywords you found during your keyword research.
Avoid duplicative content
One of the most important WooCommerce SEO best practices that you’ll want to implement immediately is avoiding duplicate content. While it seems harmless, especially if you’re just repurposing descriptions you’ve already written, it can dramatically hurt your site’s SEO. Google and other search engines like to see unique content.
Secure your site
Make sure you’re using security certificates for all of your web pages, but especially the WooCommerce store and keep plugins, especially WooCommerce plugins updated at all times. This will keep customers safer as they enter payment information. It’s also a good idea to upgrade the username and password for your main administrative login. Use a unique and complex password that hackers won’t be able to guess easily so you can keep the business’s information safer, longer.
Ensure mobile friendliness
Believe it or not, many customers don’t shop from their computer. Instead, they’ll be using a smartphone or tablet. Mobile purchases account for over 67% of all online sales. That means you need to make the site optimized for both desktop and mobile devices if you want to get the most impact from your WooCommerce SEO strategy.
Using WooCommerce is a great way to incorporate a user-friendly storefront into any WordPress site. As long as you use this WooCommerce SEO guide, you’ll be able to set the storefront up for success and improve your search engine rankings over time.
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