What is PPC Advertising

by | Nov 21, 2021 | 0 comments

What is PPC Advertising

by | Nov 21, 2021 | Digital Advertising | 0 comments

What is PPC Advertising?

PPC (Pay Per Click) campaigns offer a quick and easy way to get your business noticed. By advertising on Google AdWords, Facebook, LinkedIn, Twitter, and Instagram, you can drive traffic to your website from people searching for just the right solution to their problem. You also have the option of adding a call-to-action button at the end of your PPC ad that directs them straight to the check-out page on your store.

Advantages of PPC Advertising:

Easy to use, Cost-effective, Targeted to your niche website, Mobile optimized

Many businesses use PPC Advertising to bring in new customers. Typically, AdWords is the most popular way to do PPC Advertising. It is also one of the most affordable ways to advertise. There are several different types of PPC campaigns:

Search Ads – A search engine is the search term you enter to get to the AdWords results. You can also target based on location, time of day, device, age, gender, and income.

Display Ads – If you have a website, you can display an Ad on the page. This increases your chances of being seen by potential customers.

Automated Advertising – AdWords also has an automated advertising option. This is ideal for businesses that have a fairly large budget. It takes the work out of having to monitor the ad results, and the ads are programmed to be shown frequently.

Some additional advantages of PPC Advertising:

It is a cost effective solution to acquiring customers

It can be very targeted

It is often easier to manage than a traditional advertising campaign

It allows you to test different keywords and phrases to find the most profitable ones

Disadvantages of PPC Advertising:

It can be very expensive, if done incorrectly, you may not get what you want, only getting visitors who are not interested in your products.

PPC advertising helps businesses generate customers from a specific market. If your business is selling to a very niche, complex audience, PPC advertising may not be the best option for you unless it is done by an experienced media buyer.

How does PPC Advertising work?

Adwords is the most basic, but often most effective form of PPC advertising. It is often described as a ‘pay per click’ model, where you pay a fee for each time someone clicks on your advertisement.

PPC advertising is a cost effective and targeted form of advertising that can be both good and bad. It is great for small businesses, marketing firms or new businesses with little marketing budget. However, it may not suitable for businesses that have a specific target market, such as those that sell to niche, complex markets or have a very complex product or service offering.

If you are interested in discussing an affordable PPC campaign or ongoing management contact us

 

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