What happens when you boost a Facebook Post with an Image that Contains A Lot of Text?

by | Apr 10, 2018 | 0 comments

What happens when you boost a Facebook Post with an Image that Contains A Lot of Text?

by | Apr 10, 2018 | Dieno Digital | 0 comments

For many years as digital marketers using Facebook’s ad platform, we had to rigorously run our images through their grid tool and move copy around to ensure that we didn’t have more than 20% of the image as text.

Facebook’s official statement on why they applied this rule was:

“Our research has shown that people demonstrate a preference for ads with less text”

My understanding and assumptions are that Facebook wanted to limit Digital Marketers to only utilizing their space for copy.

For example, Facebook wouldn’t want their newsfeed filled with this type of imagery:

check your armpits

Large, bold copy would enable marketers to put too much distracting information into their creative and probably either drive engagement way up, or frustrate their user base by cluttering it with unprofessional imagery.

 

Recently, Facebook changed the 20% rule

Facebook has now removed the 20% copy rule, but drastically reduced your reach when you have more than 20% copy on your image.

The result is that if you try to post images that contain a ton of copy (text) and amplify them with a budget you will be paying drastically more than the same post with less copy on the image.

As a guideline, to get the most out of your dollar it’s a good idea to try and stick to the 20% rule.

 

 

 

0 Comments

Submit a Comment

What Our Clients Are Saying

North Burnaby Boxing Club

Thanks so much for all the great work you have done in developing our website Leland!

Manny, North Burnaby Boxing Club

Dieno Digital Marketing Services
5
2018-04-27T01:06:02+00:00

Manny, North Burnaby Boxing Club

Thanks so much for all the great work you have done in developing our website Leland!

JB Consulting

Leland built us a great site at a great price. We can’t say enough about how pleasant it was dealing...

Dave, JB Consulting

Dieno Digital Marketing Services
5
2018-04-27T01:06:57+00:00

Dave, JB Consulting

Leland built us a great site at a great price. We can’t say enough about how pleasant it was dealing with him!

Kelicor Logistics

Leland created my website for my new venture. I found his service to be excellent,was always available to answer my...

Colin, Kelicor Logistics Solutions

Dieno Digital Marketing Services
5
2018-04-27T01:07:34+00:00

Colin, Kelicor Logistics Solutions

Leland created my website for my new venture. I found his service to be excellent,was always available to answer my questions and was always prepared to go the extra mile, in order to ensure my website conveyed it's intended message,, And the cherry on top was it was most affordable. Would definitely recommend. Thanks Leland !

McNeney McNeney Spieker LLP

Dieno Digital has been providing our firm with what we like to call the Royal Package in customer service for...

M, McNeney McNeney Spieker LLP

Dieno Digital Marketing Services
5
2018-04-27T01:08:19+00:00

M, McNeney McNeney Spieker LLP

Dieno Digital has been providing our firm with what we like to call the Royal Package in customer service for over 3 years now. The knowledge and skills Leland brings to the table has increased our business and streamlined our social media platform. Our requests are always dealt with in a timely manner and we are always given options and alternatives to better reach potential new clients. We highly recommend Dieno Digital to increase your life social media presence.
5
4
Dieno Digital Marketing Services
[newsletter_form]
<div class="tnp tnp-subscription"> <form method="post" action="https://www.dienodigital.com/?na=s"> <input type="hidden" name="nlang" value=""><div class="tnp-field tnp-field-firstname"><label for="tnp-name">First name or full name</label> <input class="tnp-name" type="text" name="nn" value=""></div> <div class="tnp-field tnp-field-email"><label for="tnp-email">Email</label> <input class="tnp-email" type="email" name="ne" value="" required></div> <div class="tnp-field tnp-field-button"><input class="tnp-submit" type="submit" value="Subscribe" > </div> </form> </div>