With billions of websites and hundreds added daily, anyone who uses a website for business recognises the importance of gaining attention from internet users. That is where hiring a digital marketing expert or SEO service comes into play.
The higher your site is placed on a search engine results page (SERP), the more web traffic you will likely get. People generally click and visit the initial top five links in the listings on the first page of search results. In contrast, other websites would reach six to eight on the listing. However, those on the second page rarely get the opportunity; hence, some invest in SEO services.
Looking At Search Engine Ranking Results
One benefit of ranking on top of SERP is that your visitors are likely to recognise and get interested in your offers because of the quantitative stream of oncoming traffic. They’re likely to sign up to your mailing lists or are interacting with your website, such as making purchases or leaving reviews. They can even easily search your brand using search terms related to your products or services.
It is where the idea of SEO kicks in. Search engines use an advanced algorithm to determine which websites are the most relevant to a given search term. These algorithms evaluate your website’s pages and see if they are relevant so that the search engine can easily index them.
The better the relevance and quality of your website appeals, the higher your website’s ranking will be. So if your site is about “online clothes in Singapore”, then the sites that match that term will be ranked higher than those that are less likely.
Using Keywords For Your Marketing Effort
Performing SEO is just one of the most efficient ways to help your website get a steady stream of visitors. To do so, you must choose and target keywords, as keyword research is one of the main priorities when performing an SEO method.
Keyword research is an important practice when it comes to SEO. It focuses on finding appropriate search terms that users enter in a particular search engine (such as Google, Baidu, Bing, etc.) when searching for a particular piece of information, product, or service to satisfy their intent. SEO professionals collect these search terms based on their popularity and use them strategically in a website’s content, so the webpage or website that uses it will appear relevant based on the used keywords.
When it involves finding the best search engine keyword phrases, you have a lot of options. Many software tools can help you automate the procedure and find those keyword phrases that satisfy whatever parameters specification you need. Keywords are the gateway for your target market to find your site and brand.
Keyword Research Tools
Part of SEO is using keywords. You can strategically put keywords on your website to target people looking for those very same keywords. It considerably increases the possibility of making a sale aside from web traffic, so you should take keyword planning seriously.
Google Keyword Planner is one of the most frequently used keyword research tools, and also it is cost-free. This tool can help you locate a lengthy listing of keyword phrases that will satisfy all your demands. It’s an excellent option if you can’t afford paid tools such as SEMrush and MOZ or if you can’t hire an SEO service to do the job for you.
Paid Vs Free Keyword Research Tools
If you can afford to invest in a keyword research tool or an SEO service, then do so. While Google Keyword Planner works well, you have to keep in mind that it has limited features compared to paid ones and thousands use it. Using a different tool (especially paid ones) will surely provide you with even more one-of-a-kind keywords and even more useful features to help you.
Paid Tool vs SEO Service
A paid keyword research tool will typically provide you with even more info than just the variety of searches, including the number of competitors. A number of them can give you insight into the competition, how strong it is, and even more data on keywords that can offer an edge over your competitors, which is why most SEO agencies use keyword tools. One more great feature is it will let you know how likely someone is to purchase or visit your site on a given keyword you’re aiming for.
Paying for SEO services lets an agency handle most of the job for you, providing you with a complete SEO solution, including the best keywords for your site. However, some SEO agencies may offer you a particular SEO solution if you can’t afford a full package solution.
Discovering The Right Keywords
Place yourself in a customer’s perspective.
Your target keywords are crucial to the success of your SEO campaign. One of the most effective and often overlooked methods for finding the right keywords for your website is to place yourself in your customer’s perspective. Ask yourself, “What keywords would I use for these types of products or services?” You can ask your friends or families for opinions, or you can even throw some polls on social media before making a decision.
Know what long-tail keywords are
Long-tail keywords are a combination of three or more words or expressions as opposed to short-tail ones. When it comes to SEO keywords, you can either choose and use long-tail or short-tail keywords.
Long-tail keywords are one of the most effective ways to boost more relevant traffic in exchange for a lower search volume (since it further narrows down the search result). One of the benefits of using long-tail keywords is that it also lessens the competition within the keywords, unlike shorter ones. Find the long-tail keywords that help to specify your product/service.
Determine the results
After picking your keywords, remember to monitor them and examine their results. Some keywords are trending that your competitor might be using as well. It is what most SEO companies do when picking keywords for their clients. You can measure these trending keywords and their rate of success as well.
Also, you have to use your keywords to the fullest by placing them wherever possible while not spamming simultaneously! Insert your keywords right into your posted article, blogs, meta-tags, etc. but avoid placing too much, or you’ll get penalised.
Analyse the Level of Competition
When doing a keyword planning or SEO strategy, it is necessary to focus and give attention to the keywords your competitors are using. One way of fully analysing your competitors’ keywords is by using keyword research tools to give you further data and insight. A great cost-free alternative is the recently mentioned Google Keyword Planner.
Overall, keywords are one of the primary aspects and one of the major ranking factors used in Google. If you don’t have the skills or time to handle doing keywords on your own, it’s often best to invest in an SEO service!
For an award-winning and experienced SEO company in Singapore that is reliable and trusted, OOm is one of the leading digital marketing agencies that offers SEO marketing solutions for enterprises. Partner with us now!