Business Untapped: How to Optimize Your Business in the Digital World

Search Engine Optimization Tips

Welcome to our partner Innovate Marquette SmartZone’s first digital Business Untapped series, inspired by their pre-pandemic in-person business series previously held at OreDock Brewing Co.

Let’s untap your small business’ potential!

In this video you’ll find information on how to set up your business in the e-commerce world with a comparison of web providers, a digital walkthrough of an online store set up, advice on maintaining your website, digital marketing advice, local search engine optimization (SEO) tips, and how/why Google My Business is the single most important aspect of your digital placement. The segment walkthrough is as follows:

Components of a Website – 3:31

E-commerce Providers + Website Builders – 3:45

Setting Up an Online Store (+live walkthrough) – 8:34

Maintaining Your Site – 19:05

The Digital Marketing Low Down – 21:55

What is SEO? – 22:22

What is Google My Business? – 23:55

Google My Business Features & Why You Need It – 24:30

How to Set Up Google My Business – 29:12

What’s Next? How to Optimize for the Future – 30:38

Local SEO: Why Do We Need It/How Do We Do It? – 34:41

We’d like to thank the Michigan Economic Development Corporation who makes events like #BusinessOnTap, Business Untapped, Women in Entrepreneurship, and others possible!

Welcome to our partner Innovate Marquette SmartZone’s first digital Business Untapped series, inspired by their pre-pandemic in-person business series previously held at OreDock Brewing Co.

Let’s untap your small business’ potential!

In this video you’ll find information on how to set up your business in the e-commerce world with a comparison of web providers, a digital walkthrough of an online store set up, advice on maintaining your website, digital marketing advice, local search engine optimization (SEO) tips, and how/why Google My Business is the single most important aspect of your digital placement. The segment walkthrough is as follows:

Components of a Website – 3:31

E-commerce Providers + Website Builders – 3:45

Setting Up an Online Store (+live walkthrough) – 8:34

Maintaining Your Site – 19:05

The Digital Marketing Low Down – 21:55

What is SEO? – 22:22

What is Google My Business? – 23:55

Google My Business Features & Why You Need It – 24:30

How to Set Up Google My Business – 29:12

What’s Next? How to Optimize for the Future – 30:38

Local SEO: Why Do We Need It/How Do We Do It? – 34:41

We’d like to thank the Michigan Economic Development Corporation who makes events like #BusinessOnTap, Business Untapped, Women in Entrepreneurship, and others possible!

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