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Performance Max Campaign Overview in Bangla Tutorial 2022 Google Ads Shamim Hosen.
In this video, We will Show that Performance Max Campaign Overview in Bangla Tutorial 2022.
Performance Max campaigns allow you to promote your products or services across the Google Network by creating one easy-to-manage campaign.
This video will guide you through the simple process of creating a Performance Max campaign. It also includes links to help topics that can help you learn more about how to optimize your Performance Max campaign.
Here are the steps to create a Performance Max campaign for advertisers with online sales, store goals, omnichannel goals, or lead generation goals.
Optimize your campaign as you create it-
As you create your campaign, you may receive notifications based on your setting selections. These notifications may alert you of issues that can result in decreased performance or that may be significant enough to prevent you from publishing your campaign.
The campaign construction navigation menu that appears as you construct your campaign provides a holistic view of your construction progress and will call attention to notifications that you may want to address. Move between steps in the navigation menu to easily review and resolve potential issues with your targeting, bidding, budget, or other campaign settings.
Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It’s designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps.
Performance Max helps you drive performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding. Performance Max combines Google’s automation technologies across bidding, budget optimization, audiences, creatives, attribution, and more. They’re all empowered by your specific advertising objective (for example, if you have a CPA or ROAS target) and the creative assets, audience signals, and optional data feeds you provide.
Note: Performance Max will show as a campaign type selection if your advertising objective is “Sales”, “Leads”, or “Local store visits and promotions”.
When to use it—
Performance Max is the best option to use when:
You have specific advertising and conversion goals (for example, driving online sales, lead generation, and others).
You want to maximize the performance of your campaign, and you aren’t limited by which channel your ads appear on.
You want to easily access all of Google’s advertising channels using a single campaign.
You want to get additional reach and conversion value beyond keyword-based Search campaigns.
Google Ads automation:
Google Ads automation uses machine learning to grow your business. You can add your unique expertise such as budget, business goals, and conversions you want to measure. Google Ads automation will then find potential customers for your goals and serve the most appropriate ad, with the optimal bid, to maximize campaign performance.
Smart Bidding combined with attribution technology helps to determine the best options for your campaign across all Google inventory and to determine bids on the auctions that have the highest probability of meeting your business goals in real-time. Our machine learning is enhanced when you add audience signals to your Performance Max campaign.
Performance Max uses machine learning models to optimize bids and placements to drive conversions or conversion value for your goals, but you provide important inputs like audience signals (including your customer data), and high quality text, images, and video that can significantly improve your campaign performance. You can also provide important inputs about what types of conversions are most valuable to your business by applying conversion values and setting value rules. Account-level brand safety settings are also available so you can tell Google Ads about the types of content where you don’t want your ads to appear.
Benefits of Performance Max campaigns:
Goals-based campaign type maximizes your marketing objectives across all Google Ads inventory: Include your business goals as the primary target for Performance Max, and let Google Ads automation find your customers wherever they are across Google properties.
Serve on additional Google Ads inventory: Performance Max ads are eligible to serve on YouTube, Display, Search, Discover, Gmail, and Maps.
Optimal machine learning for stronger performance: Performance Max uses the best of Google Ads machine learning and attribution technology to help deliver better performance.
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