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3D sneakers, buying guides and more shopping features are coming to Google to help you find what you’re looking for.
Google has greatly improved own search algorithms and made it easier for users to search goods.
At the “Search On” conference Google introduced new features greatly simplifying making purchases.
Product search made easier, extended product information accurate, and the choice is simpler.
Requests with the word [buy].
Now the user will immediately get to the page with cards of interested goods, reviews and offers from nearby stores.
No more need to cross on the “Purchases” tab – everything is shown on the Google search results page.
From choice of right color and right price to information about the availability of goods in a store nearby
The perfect look
Google will help buyers to change style, choose matching wardrobe items and thereby collect your “ideal look”. Entering the query [bomber jacket], you will be shown not only jackets, but also the right style other items of clothing mixing this with offers from shops where it can be bought.
Current trends.
Google will now offer users products in the selected category, which are now very popular. Google will help keep up with fashion, be aware of latest models and new brands.
3D View of the goods.
Google figured out that buyers are 50% better respond to volumetric images, than static ones.
At the moment, rotating 3D images of “household goods” already appeared. In the nearest time, this vivid format will be applied to the “shoes” category. Google will take most of the work to create 3D models for yourself, which should greatly simplify this process is for sellers. Google algorithms can automate 3D product rotation,using just a few photos.
Help in choosing.
This Block will appear in Google “Purchasing Guide” with information collected from trusted sources. These guides will show what product user can buy at his request, and help to make a choice. In the “Guide” you can find information about the price difference, brands, models,key features and reviews.
What other buyers think.
In the Google app the Page “insights function” will appear, which will unite useful information about the page, where the user is located and product information, which he is looking through.
The user can immediately see all the pros and cons of selected product and its rating. It will also be possible to track price changes, subscribe and receive drop notifications.
Personalized results.
Google will remember user preferences and will show him first those goods which fitaccording to previously set criteria.
If the user once chose the female category and any special brand, next time when he searches e.g. messenger bag, search will show female messenger bags by special brand and similar brands.
Personalize your search
You can do it yourself by informing Google about your preferences directly.
And off course, change your preferences or disabled personalization is possible at any time by clicking on three dots next to the search result and selecting the “About this result”
Dynamic filters.
Filters for product selection on the search page will now be dynamic and adapted to user requests
in real time. So, buying jeans, the user will see not only filters by price and size, but also on current models. In this way search will always suggest see what’s trending.
Inspiration beyond search.
More users will be able to search products on Google, the same or similar to thosewhat they saw in the Discover feed. Just click on what catches your eye and see can you buy the item you like with the help of Lens look
9 new features and tools for easier shopping on Google.

#googleshopping
#ecommerce
#googlelens

source

Credit to original author (click on youtube video for more info).