Digital Advertising Tutorials – Google Ads Similar Audiences

by | Aug 1, 2022 | 0 comments

Digital Advertising Tutorials – Google Ads Similar Audiences

by | Aug 1, 2022 | Digital Advertising | 0 comments

Digital Advertising Tutorials

Some of the best digital advertising tutorials online.

Google Ads similar segments (similar audiences) are the same concept as a lookalike audience on Facebook. These audiences can help advertisers broaden their reach in hopes to find potential new customers who have behavior signals similar to a current remarketing list in the account. This video will show you how similar audiences are built in Google Ads. Then we’ll cover recommendations on how to use similar audiences. Last, we’ll go over some common issues you may run into with these audiences.

0:35 – Navigating to the Audience Manager in Google Ads
2:01 – What Networks Are Eligible for Similar Segments
3:11 – How Search Similar Audiences Are Created
6:04 – How Non-Search Similar Segments Are Built
8:18 – Recommendations for Google Ads Similar Segments
10:17 – Common Issues with Similar Segments
12:51 – A Note on Privacy Laws and Ad Personalization and Similar Segments

#googleadssimilaraudiences #googlelookalikeaudiences #googleadssimilarsegments

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