Digital Advertising Tutorials
Some of the best digital advertising tutorials online.
Create A YouTube Short Video Ad Campaign on Google Ads. This is not perfect yet, but Google is now allowing Ads on YouTube Shorts. If you want your shorts to run as ads, here are the instructions:
Now, you can run YouTube Shorts Ads!👇
YouTube Shorts are videos that are less than 60 seconds and are perfect ads for people watching YT on their phones!
These ads take up the FULL-SCREEN and are QUICK, which makes them super powerful for brand awareness (TOFU) and remarketing (MOFU/BOFU)…
With TikTok growing in popularity so quickly, YouTube is making sure they are giving them a run for their money with Shorts
Here’s a few ways you can use these immediately:
1. Convert your best YT Ad into a quick 60-second or LESS YouTube Shorts Ad.
This will allow you to get even more eyeballs to your already proven creative and possibly cheaper cost per lead.
2. Create a YT Shorts Ads only campaign
To make sure you test this type of ad by itself, you can create a Video Action Campaign to force delivery exclusively on Shorts inventory by targeting mobile devices only.
3. Take your top performing Tik Tok Ad (if you’re running them) and follow Step 2 above to start testing that same creative on YT to scale even further/faster and tap into the YouTube world!
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Credit to original author (click on youtube video for more info).