Digital Advertising Tutorials – 📝 Before Building a Google Ads Performance Max Campaign: Prerequisites | Live Q&A

by | Jun 4, 2022 | 0 comments

Digital Advertising Tutorials – 📝 Before Building a Google Ads Performance Max Campaign: Prerequisites | Live Q&A

by | Jun 4, 2022 | Digital Advertising | 0 comments

Digital Advertising Tutorials

Some of the best digital advertising tutorials online.

Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns – strategies, secrets, guides, and so much more! See you next week! 💚

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For now, you can watch the replay where Kasim and John share the must-haves before launching a Performance Max campaign, when to increase your budget in PMax, and many more answers to optimize your Google Ads Performance Max campaigns.

0:00 Weekly Live Q&A to scale your business with Google Ads Performance Max
1:29 Would you start running Performance Max directly on new accounts?
4:00 Prerequisites for launching effective Performance Max campaigns
11:27 PMax ad spend for campaigns replacing Smart Shopping
13:07 Long sales page vs Shopify product page
16:03 Can you pull your Performance Max listing groups metrics?
17:15 Advantages and disadvantages of having one product per asset group
20:22 Does Performance Max take from Smart Shopping?
23:11 Factors to consider when running PMax for lead generation
26:03 Should you switch your successful Smart Shopping campaigns to PMax manually?
30:56 What to do if Performance Max is crushing on YouTube but failing on Search
31:34 Should you have a brand campaign?
34:52 Why your DSA campaign with PMax isn’t getting impressions
35:38 Google Analytics vs GA4
38:00 Adding secondary conversion events for clicking/viewing various page elements
41:21 Recommended product segmenting in PMax for an eCom fashion brand
44:16 When to cut back spend for an underperforming PMax campaign
45:23 When to turn on Final URL expansion in Performance Max
47:22 Why ClickCease doesn’t work against bot traffic in PMax for lead generation
48:55 How to introduce sales assets (events) in Performance Max
50:50 Workarounds on PMax subdividing products to 1000
52:33 Will running a DSA campaign with tCPA help Performance Max?
54:15 the best way to use the top performing audience segments insights
55:42 Running a remarketing campaign in addition to PMax even if you’re targeting new customers
57:27 Does adding a promotion extension reset the learning phase and do they work in PMax?
59:05 The best performing audience signals

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3):

Want to learn more about Google Ads Performance Max? Here’s the link to all our PMax guide videos:

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Credit to original author (click on youtube video for more info).

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