Digital Advertising Tutorials
Some of the best digital advertising tutorials online.
Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns – strategies, secrets, guides, and so much more! See you next week! 💚
Join this channel to get access to perks, including the Live Q&A member chat:
https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/join
If we’ve given you any value at all through our YouTube channel, Google Ads podcast, emails, blogs, and social media platforms––please nominate either Kasim Aslam or John Moran (or both!) as Marketer of the Year.
Just click this link to nominate your favorite marketer: https://www.digitalmarketer.com/marketer-of-the-year-nominations/
You can submit your nomination until midnight on August 31, 2022.
For now, you can watch the replay where Kasim and John share how to start a PMax campaign for eCommerce the right way, what to do when your competitors are bidding on your brand name, how to control the campaign CPAs if they are high, and so much more:
0:00 August 26 Live Google Ads Q&A to Scale Your Business
1:08 What would be the best way to for retargeting traffic from a PMax campaign?
4:25 When serving shopping ads to multiple countries, are you setting up country-specific feeds?
5:09 How Kasim and John ran the best lead generation campaign for real estate
9:51How to use all the insight from Microsoft Clarity in Google
11:10 Which tool to use (paid or free) to find keywords that my competitors are not bidding on?
15:08 Does PMax start with heavy search and slowly roll out to YouTube, Display, etc.?
17:43 For Standard Shopping, is CPC outdated if you’re seeking high ROAS?
20:51 What to do when competitors bid on your brand name and drive up click/acquisition cost?
22:38 How to start a PMax campaign for eCommerce
24:01 Should I switch to target impression share as more a viable defensive strategy for my brand campaign?
27:06 When it comes to search campaigns, do you build out standard search campaigns or do you utilize Dynamic search ads?
29:13 Do you have feedback about the supposed “trick” to find out the share of shopping Ads within PMax using mcid report?
30:18 Would you say Salesforce + Zapier is the most streamlined way to import offline conversion values?
31:55 For PMax campaigns for lead gen, do you have any experience optimizing for calls only?
33:59 Keyword Planner vs SEMrush
35:10 Help! My PMax has been getting most conversions from brand terms and the ROAS is dipping quickly
36:33 How to control the campaign CPAs if they are high
38:34 If I have a specific product asset group doing well, should I launch them in a separate campaign?
42:22 If you don’t add any negatives on broads, how do you sculp/improve the campaigns?
45:03 Measuring the uplift YouTube ads bring to the entire MER of an eCom brand?
50:46 Recommended PMax daily budget and tips for retargeting in restricted categories outside PMax
54:10 What to do if your PMax campaign isn’t converting after 5 days
Want to learn more about Google Ads Performance Max?
Job Opportunities at Solutions 8 – Client Managers, Google Ads Specialists, and Strategists:
Apply here: https://sol8.com/apply/
Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
————————————————–
Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
————————————————–
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/?sub_confirmation=1
————————————————–
Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: https://youvsgoogle.com/
————————————————–
Solutions 8 is a global authority in the Google Ads space and one of the world’s leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
————————————————–
WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://bit.ly/sol8-home
️️ You can find us here ️️:
Website: https://bit.ly/sol8-home
Twitter: https://twitter.com/solutions_8
Facebook: https://www.facebook.com/solutions8llc
LinkedIn: https://www.linkedin.com/organization-guest/company/solutions-8?
#googleads #googleperformancemax #googleadsperformancemax
source
Credit to original author (click on youtube video for more info).