Digital Advertising Tutorials

Some of the best digital advertising tutorials online.

This is the 6th video of the Google Ads Professional course and we will discuss about the basic terminologies and Bidding strategy available in Google Ads

There is multiple options in Google Ads for bidding strategies. Broadly we have Manual CPC and Automatic bidding strategies like Impressions share, Maximize clicks, Maximize conversions, Target CPA, Target ROAS, Maximize Conversion value. Each of these strategies are beneficial for each type of campaign and advertiser

We will also discuss about terminology like CPM, CPC, CTR and CPA

0:00 Introduction
0:45 Daily Budget setting
5:29 Bidding Strategies
8:07 Basic Terminologies
18:51 Automatic Bidding Strategies in Google Ads
30:43 Ad Rotation Setting

Link to the quiz: https://forms.gle/2bhdnCo7gze83EsCA

Link to the playlist: https://youtube.com/playlist?list=PLv6KfiLx9P_3UZl0arCYwPtYIZRaQHfa4

Link to Kimmi Agency Website: https://www.kimiagency.com/

If you want to master Google Ads, do watch the whole series from the beginning. This course is designed to take you from basics to the advanced level of Google Ads where we will discuss all types of campaigns Subscribe to my Newsletter: https://www.ovaisahmad.com/newsletter
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