A/B testing in WordPress can be challenging.
How do you test one blog post headline against another?
Or, for WooCommerce, test product titles, descriptions, etc.?
Here are 5 different tools that help…
1. Google Optimize
It’s free to use, but is perhaps more technical than other tools.
To get started, select the A/B test option and add a variant.
When running the test, your page will be dynamically adjusted for a proportion of your visitors.
A paid service, but easier to use. Your page is again dynamically adjusted when running the tests.
3. Nelio AB Testing
A top plugin built specifically for WordPress. Usage incurs a monthly fee.
The software is suitable for testing most things in WordPress.
4. Thrive Optimize
Specifically for testing on WordPress sites that use Thrive Architect.
5. Split Test Plugin for Elementor
Entry level testing for Elementor WordPress sites.
For more info on A/B testing in WordPress including how to use these tools, go to