In the ever-changing world of SEO, it can be hard to keep up with the latest trends. However, if you want your website to stay ahead of the competition, it’s important to stay on top of the latest trends.
As Google’s algorithm continues to evolve, it can be difficult to keep your website’s rankings stable. Working with an SEO company can help you navigate these changes and ensure that your website maintains its position in search results.
An experienced SEO company will have a deep understanding of how the Google algorithm works and how it has changed over time. This knowledge can be used to create strategies that will keep your website visible in search results, even as the algorithm evolves.
In addition, an SEO company can help you track your website’s performance and make necessary changes to ensure that it continues to rank well. By monitoring your website’s progress, an SEO company can quickly identify any issues that may impact your rankings and take steps to resolve them.
Here are 9 SEO trends that are shaping the industry in 2022:
1. Increased Focus on User Experience
One of the most important SEO trends for 2022 is an increased focus on user experience. With Google continuously updating its algorithms to prioritize user experience, it’s become more important than ever to make sure your website provides a great user experience.
To do this, you need to focus on things like site speed, mobile friendliness, and creating informative and helpful content.
2. AMP Pages Will Become More Important
AMP pages are pages that are designed to load quickly on mobile devices. Google has been pushing for the use of AMP pages for a while now and this trend is only going to continue in 2022.
If you want your website to rank well in Google, you need to make sure you have AMP versions of your pages.
3. The Rise of Voice Search
Voice search is another big trend that’s shaping the SEO industry in 2022. With the popularity of smart speakers like Amazon Echo and Google Home, more and more people are using voice search to find information online.
To optimise your website for voice search, you need to focus on creating content that’s optimised for voice search and making sure your website is mobile friendly.
4. Visual Search Will Become More Important
Visual search is a type of search where people use images to find information online. This trend is being driven by the popularity of visual social media platforms like Pinterest and Instagram.
To optimise your website for visual search, you need to make sure you have high-quality images and infographics on your website.
5. The Rise of Featured Snippets
Featured snippets are the boxes that appear at the top of the SERP when you do a Google search. These boxes feature information from a website that’s been deemed to be relevant to the user’s query.
To get your website featured in a featured snippet, you need to focus on creating content that’s optimised for featured snippets. This means including things like lists, tables, and short paragraphs of text.
6. The Importance of Schema Markup
Schema markup is code that you can add to your website to help search engines understand your content. This markup can be used to provide information about things like your business hours, reviews, and contact information.
Adding schema markup to your website can help improve your click-through rate and organic traffic.
7. The Rise of Mobile-First Indexing
Mobile-first indexing is a trend that’s been happening for a while now and it’s only going to continue in 2022. This trend is being driven by the fact that more people are using mobile devices to access the internet than ever before.
To make sure your website is optimised for mobile-first indexing, you need to make sure your website is responsive and mobile friendly.
8. The Importance of Local SEO
Local SEO is the process of optimising your website for local search results. This is important for businesses that want to be found by people who are searching for businesses in their area.
To optimise your website for local SEO, you need to focus on things like creating location pages, claiming your business listings, and building citations.
9. The Importance of User Intent
User intent is the reason why someone is doing a search. Understanding user intent is important for creating content that’s relevant to what people are searching for.
To optimise your website for user intent, you need to focus on creating content that’s optimised for the different stages of the buyer’s journey. This includes creating things like blog posts, ebooks, and webinars.
Final Thoughts
By focusing on these 9 SEO trends, you can make sure your website is well-positioned for success in 2022.