Folks Didn’t You know Its All About Positioning
April Dunford is the world’s leading expert on product positioning. She has worked with over 200 fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously April has run marketing and product teams at a series of seven successful technology startups. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.
#1 – April, how did you get into the semi-crazy world of technology and startups?
#2 – I’ve learned that positioning your product, service, or plugin correctly is all-important. Got any quick insights/tips on how to achieve this?
#3 – I think you really got to be prepared to pivot great quickly when it comes to positioning. What is your thought about this?
#4 – What you some basic mistakes you see people making on a semi-regular basis when it comes to product positioning?
#5 – Are there any processes or mythologies that you can share with the listeners that you feel can help in the process of successful product positioning?
#6 – Is there one particular semi-big mistake you have made in business that you feel you can share with the audience from which you have learned a lot?