693 WP-Tonic This Week in WordPress & SaaS With Guest April Dunford

by | May 15, 2022 | 0 comments

693 WP-Tonic This Week in WordPress & SaaS With Guest April Dunford

by | May 15, 2022 | Free Wordpress Plugins | 0 comments

Folks Didn’t You know Its All About Positioning

April Dunford is the world’s leading expert on product positioning. She has worked with over 200 fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously April has run marketing and product teams at a series of seven successful technology startups. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.

Main Questions

April Dunford

#1 – April, how did you get into the semi-crazy world of technology and startups?

#2 – I’ve learned that positioning your product, service, or plugin correctly is all-important. Got any quick insights/tips on how to achieve this?

#3 – I think you really got to be prepared to pivot great quickly when it comes to positioning. What is your thought about this?

#4 – What you some basic mistakes you see people making on a semi-regular basis when it comes to product positioning?

#5 – Are there any processes or mythologies that you can share with the listeners that you feel can help in the process of successful product positioning?

#6 – Is there one particular semi-big mistake you have made in business that you feel you can share with the audience from which you have learned a lot?


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