693 WP-Tonic This Week in WordPress & SaaS With Guest April Dunford

by | May 15, 2022 | 0 comments

693 WP-Tonic This Week in WordPress & SaaS With Guest April Dunford

by | May 15, 2022 | Free Wordpress Plugins | 0 comments



Folks Didn’t You know Its All About Positioning

April Dunford is the world’s leading expert on product positioning. She has worked with over 200 fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously April has run marketing and product teams at a series of seven successful technology startups. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.

Main Questions

April Dunford

#1 – April, how did you get into the semi-crazy world of technology and startups?

#2 – I’ve learned that positioning your product, service, or plugin correctly is all-important. Got any quick insights/tips on how to achieve this?

#3 – I think you really got to be prepared to pivot great quickly when it comes to positioning. What is your thought about this?

#4 – What you some basic mistakes you see people making on a semi-regular basis when it comes to product positioning?

#5 – Are there any processes or mythologies that you can share with the listeners that you feel can help in the process of successful product positioning?

#6 – Is there one particular semi-big mistake you have made in business that you feel you can share with the audience from which you have learned a lot?

source

[newsletter_form]
<div class="tnp tnp-subscription"> <form method="post" action="https://www.dienodigital.com/?na=s"> <input type="hidden" name="nlang" value=""><div class="tnp-field tnp-field-firstname"><label for="tnp-1">First name or full name</label> <input class="tnp-name" type="text" name="nn" id="tnp-1" value=""></div> <div class="tnp-field tnp-field-email"><label for="tnp-2">Email</label> <input class="tnp-email" type="email" name="ne" id="tnp-2" value="" required></div> <div class="tnp-field tnp-field-button"><input class="tnp-submit" type="submit" value="Subscribe" > </div> </form> </div>